When you say backward, do mean it has it's head buried? I have had those, that don't even bring their heads up during the last, and when I break open the egg, they are fully developed, and no blood left to absorb, or yolk, for some reason, they don't rotate...so, when I see that, I help them. Man, you have to be fast..as you found out, you can lose them. I wet the membrane to make sure it is the head, then I pull hard to get that neck up..and out. Then I let them sit for hrs. with their head out..to catch on to the breathing part. I have saved many, but have lost some too. Especially if it was real wet. If you can tell that head is tucked..try pulling that neck out as fast as you can..me personally here..have had good results. When you pull the head up, you have to turn the head around as you pull, in the direction it should be. Then wipe the nasal area, and hurry and put that baby back in the bator. Good luck if you decide to help!