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- #11
Did you know that in Tudor England they used to throw chickens down the chimney?
When you had an old hen that had stopped laying well, you tossed it down the chimney to clean it out... a poor mans chimney sweep. It was supposed that the flapping, fluttering hen would knock all the soot and carbon loose from inside the flue. It was also hoped that the fright this gave to the hen would start her back laying!
If it didn't, then you hired the bird out to your neighbors to clean their flues. They paid you a pence or farthing or whatever bit of money you had settled on - and down the chimney went the hapless hen. After a few of these episodes, the poor bird was about done for, and so you gave her to the person who hired her last - as a bonus!
Thus was born the promotional giveaway.
When you had an old hen that had stopped laying well, you tossed it down the chimney to clean it out... a poor mans chimney sweep. It was supposed that the flapping, fluttering hen would knock all the soot and carbon loose from inside the flue. It was also hoped that the fright this gave to the hen would start her back laying!
If it didn't, then you hired the bird out to your neighbors to clean their flues. They paid you a pence or farthing or whatever bit of money you had settled on - and down the chimney went the hapless hen. After a few of these episodes, the poor bird was about done for, and so you gave her to the person who hired her last - as a bonus!
Thus was born the promotional giveaway.
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