Far to valuable to convert. That's from the forceful era when logo was Drink Coka-cola not Enjoy Coke (Have a Coke and a Smile). I've an old circular wall mount light with same logo. It's old, not as old as an all 10 oz bottle vending machine but a nice vintage item.
It's a total rust-bucket inside. It will never run again short of finding another machine and hoping it's guts are still good. As it is, all it does is take up space in my very tiny dining room.
It's actually the first model to vend cans!
If he'd actually do something with it (restore it, clean it and put it on display, SOMETHING) my roving eye wouldn't have fallen this way. But it's been 4 years, and I'm getting tired of this useless hunk of memorabilia just sitting there.