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You also have Icelandics I think? Since they are hard to find I would imagine you don't have to worry about them being in the local feed store!
One good thing though about being a backyard breeder - we raise breeds that aren't always available in the feed store, so there is always a demand. Plus, with it being close to the holidays, there is greater demand this time of year - lucky US!
Icelandics are rare in the US of A, but certainly not hard to find.
Lyle Behl, Ed Hart, and "the Warden" here on BYC raises fine stock.
The big deal with selling chicks (and all birds) is that about 90% of your sales will come from the general (and uninformed) public.
I educate these buyers as much as I can, as much as they care to learn.
but quite a few really do not give a hoot about the SOP, or even what variety or how rare a breed is, AT ALL.
What they want, is breakfast!
( and alot go nuts at Easter & want both chicks and ducklings)
Most do not even want a Cock bird.
They want hens, and most of these buyers want PRETTY hens.
The more colorful, the better.
At this time, EEs sell really good!
Having a bonus of laying a different colored egg is a BIG plus.
Most backyard chicken raisers just enjoy their birds, all colors & mutts alike, name them all, and rejoice in collecting various colors of eggs.
This is something I noticed in the last 4-5 years, this time of year we usually coop up various breeds, like my Ameraucanas are cooped with the Cuckoo marans right now, so hatching eggs will not be a pure "breed" but will deliver pullets who lay diferent shades of olive.
(There are also Blue Copper & Black Copper marans in there as well)
So when Joe & Jane Public come to buy a few hens..they are delighted to buy these """special""" hens that lay all sorts of colors of eggs, and each bird is sooooooo pretty...
See my point?
Selling purebred hatching eggs/birds right now probably is not going to happen, everyone cooped up for winter, but the public wants breakfast, and there is no where else to buy a chick in sight!