Our orchard sells frozen cider from the end of last year first. The demand is incredibly high and so, therefore, is the price, mid season it can go down, unless the weather and traffic is nice, then the price stays up. End of season cider, is again made with drops or unpicked fruit and frozen over the winter.I don’t disagree, I just hope it’s only because we’re still early in the season and not a reflection on the apple harvests.