- Aug 13, 2023
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Exactly! They take a loss on one or a few items to lead customers into their store and will make up the cost of the product in other sales.It's a mass production bbw. They sell them cheap this time of year to get us in the store. Called a "loss leader " they are losing money from this bird because our "Thanksgiving" holiday is the end of the month. Turkey is a traditional food served. They hope we will buy the rest of the food there also.
My favorite local grocery is giving away a free Butterball or Honeysuckle turkey to anyone spending $125 (excluding alcohol, tobacco, and paper products) between the 19th and the 26th. For those not spending that much, the first whole turkey is 79¢/lb and the rest are $1.09.
Being that they are within a few blocks of an Aldi, a Super Walmart, and a Super Target, it's an extremely smart strategy. With careful meal planning and strategizing, $125 should be an easy target. If not, I'll just throw a bag of cat food in the cart for $30. It'll keep.
