When I got my Golden, Noah, the breeder had him on Canidae. I reasearched a lot, and did a lot of thinking. Since the brand is quite expensive, I wasn't sure I wanted to stay with it. Aside from it being sold in certain store, I haven't had any problems with it! However, Im not sure if it's because its so high quality that when I give Noah treats, certain ones mess him up with really bad gas/runs. So I have to be very careful, and no table scraps. I do think that because there's less filler he gets satisfied with less, and there's less waste! I love this brand. I was thinking of switching my cats to it- but.. I only have the one dog, I have 4 hog cats that eat constantly (two are cornish rex's, super active!), and it wouldn't be cost effective!! They get Natural Choice!