Well where do you stop with the "When is it all too much?" question? If we want to go that route you can apply it to every conceivable area of all our lives and nitpick away. The bottom line is that people will spend money on the things that are important and meaningful to them. If someone else thinks it's excessive, well, so what? To me it's nobody's concern but the person who paid the bill. If a fancy chicken coop makes somebody happy it sure doesn't bother me!