I was pondering this very thing last night. There are 1,000s of posts about it over on the LF Heritage breed thread, and up til this hatch I was seeing both sides and thinks "yah, ok so the photos of the SQ (Show Quality) & true Heritage birds certainly look so much nicer I'm kinda now embarrassed to say any of my supposedly pure breed hatchery birds are other than mutts".
But I was still in part of my mind thinking "oh get over it ppl how can there be *that much diff..?" Well, I've had birds for a combined about 8 yrs, all diff. types from many places, but never SQ or Heritage until these current 2 chicks (& a Roo I got while these were in the bator). It is night and day different! One of my new chicks taught ITSELF to drink while still in the incubator (from water dropplets condensed on a plastic thing for humidity). IT taught the other bird to drink & eat. Yesterday day 4 one started w/ 2 full wing feathers in the am, buy last night it has 4 on each wing -never have my hatchery birds progressed so fast, not even broody hen chicks.
I'm sure some hatcheries have great stock. But sitting here today I have to honestly say my opinion is updated, and all the chicks I've ever had until these chicks were essentially "runts".
I was already scheduled to upgrade this yr - SQ Heritage Buckeye trio in Feb, poss. Heritage BR hatching eggs, and a few others I'm working on getting. Seeing these chicks being SO vigorous, maturing so fast, not needing any help from me to repeatedly find the food & water, no pasty butt, & the one who started w/ a hernia (due to problems I caused w/ the bator) by hr 12 the hernia was gone, totally gone like it never existed!
I'm convinced, I'm on the bandwagon. (again I'm sure some hatcheries have great stock, but not the ones I've bought from in the past, even the birds who lived and I formerly thought were great compared right now to these chicks well those others just were sad unhealthy and runty.) Going forward I personally would only buy from a hatchery if I got recommendations from others who had bought the exact thing I was considering and I could see what they got and felt confident on the quality. If I have any choice at all, I personally will only be going w/ breeders, SQ &/or Heritage stock from here forward. That's my 20cents on the topic & I mean no offense to anyone or any hatcheries, again I'm sure _some_ have great birds, I've just never lucked into those and was ignorant of the depth of the diff. until this week.