BYC Couples

See I’m pink again now 😂
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I hate that name. lol I mean clever on the marketing team but ughh.
Their initial target audience was women who spend a lot of time outdoors (like hunters and backwoods hikers/campes as examples). That was probably the right demo for that name. I see now they seem to be pushing harder at the Coachella crowd with other products, so mileage varies?
 

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