Right. So I think it highlights that once again, the main motivator here is money. I don't think they would have put all the money into researching in developing this if they don't think they would make it back. They are essentially doing the same thing (killing the males), but in a way that will save hatcheries money. Hatcheries will pay to use this technology to save that money in the long run, and their PR will look good because it will seem like they are doing it for animal rights.When they shine the blue light on the egg the male eggs die, I don't really see how this solves the problem. They are simply killing the boys before they are born.
I'm all for animal rights, but tbh, this doesn't seem any better to me. When I've seen the videos of the chicks going into the shredder I think of how quick that must be. Do we know if the embryo suffers and feels pain as the blue light kills it? I doubt they will pay money to research that because the bird isn't cute and fluffy yet.
To me this just opens up a whole can of worms that does not need to be opened. It's one of those things that companies and countries are going to do to look good, but it's the same thing they have always done. ONLY benefit I see here is possibly driving down the cost of eggs. But the negatives are still unknown.