Wow! You guys are celebrities! LOL
It is called advertising. Ever try to buy a spot on the news? When I owned Bullseye Indoor Shooting Range in Wichita I became good friends with a lot of the reporters. They would come to the range looking for firearms stories, mostly pending legislation or gang activities and self defense. They got my store in front of thousands of people.
Later when I got into beekeeping they would come asking about honeybees, then African honeybees coming our way, then CCD and removal of bees from buildings and swarming. At that time I was one of three people doing bee removals in Wichita, those stories brought me a lot of business and I became the premier person to call for that type of work.
So when an old friend asks if they can do a story on free ranging birds at my home what else do I say? I have a lot of peafowl to sell this year, so far I have sold around 100 chicks and have about another 150 to find homes for. Maybe it will help, maybe not, time will tell.