Measuring temp and humidity both inside and outside coop(they should be about the same)
I am a novice for chicken raising, too. This is our second winter. It's hard to measure the "area" of ventilation since the rate the air turns over also depends on wind speed and how the vents are located w.r.t. to wind direction.
I found that using instruments makes it a lot easier to measure the effects of your modification. Bluetooth thermometer/hygrometer ($10/each) really helps - we install one inside the coop, and one outside the coop (in a covered area, so no rain/snow on the unit) for comparison. It's extremely helpful.
I’m trying to figure out how to evenly distribute the ventilation.
For our set up, I've learned what's important is if there is a way the air can flow without causing draft. So, the distribution needs to allow a path for airflow (in and out), and way above their head.
We have two small coops, even the bigger one's inside height is only about 5ft tall, not a lot of room for error. I leave whatever I can open, but also redirect (but never block) the ventilation so that there is no strong draft blow directly into the coop.
I use my hand to feel, a stick incense to see how the smoke flows. And final judgement by the hygrometer reading. It's a battle fighting the blistering wind while making sure the air can go nicely in and out! Somehow I've been able to manage keeping the coop dry (they only sleep there, and I pick up their poops daily, so I can check if there is any moisture in the bedding)