I've known this information most of my life but I just got an email from 'Cooks Venture'. I just wanted to share it with the community.
A few years ago, I presented a seminar at the first Midwest Poultry Conference titled 'Starting Right in Heritage Poultry', delivered to Midwest poultry farmers.
Apparently Cooks Venture raise and sell a bird more along the lines of some heritage birds.
IMO, a great alternative is the Freedom Ranger which is based on the Label Rouge system developed in France a couple decades ago.
In the 1950s, the poultry industry genetically selected broiler chickens to grow bigger and faster. This rapid growth comes with a cost; industrial chickens grow so fast that their bones, heart, and lungs often can’t keep up.
According to research from the RSPCA, fast-growing breeds are:
A comprehensive, two-year study conducted by the University of Guelph in partnership with Global Animal Partnership (GAP) confirms the RSPCA’s conclusion on breed; this study details how the breed of chicken is the most critical component for animal welfare.
"Our breed, the Pioneer, is selectively bred from heritage line chickens, growing slower than conventional birds, resulting in a robust chicken with better gut health,” states Matthew Wadiak, Cooks Venture CEO and founder. “This is the culmination of over 12 years of research with heritage lines, to breed a better chicken without the disorders associated with 90% of chicken in America while prioritizing health and flavor...”
Better for the animals. Better for the planet. Better for you.
A few years ago, I presented a seminar at the first Midwest Poultry Conference titled 'Starting Right in Heritage Poultry', delivered to Midwest poultry farmers.
Apparently Cooks Venture raise and sell a bird more along the lines of some heritage birds.
IMO, a great alternative is the Freedom Ranger which is based on the Label Rouge system developed in France a couple decades ago.
In the 1950s, the poultry industry genetically selected broiler chickens to grow bigger and faster. This rapid growth comes with a cost; industrial chickens grow so fast that their bones, heart, and lungs often can’t keep up.
According to research from the RSPCA, fast-growing breeds are:
- Up to twice as likely to die due to ill health
- Up to four times more likely to suffer from sores to their legs from resting on the ground for too long due to inactivity
- Up to 3.5 times more likely to suffer from moderate to severe lameness
A comprehensive, two-year study conducted by the University of Guelph in partnership with Global Animal Partnership (GAP) confirms the RSPCA’s conclusion on breed; this study details how the breed of chicken is the most critical component for animal welfare.
OUR SPECIAL BIRDS
Cooks Venture’s breed, the Pioneer, scored high for animal welfare, high activity, high bone density, excellent mobility, low to no rates of muscle myopathies (e.g. woody breast syndrome, white striping disease), and strong immune development in the University of Guelph study. Our breed is included on the short list of breeds that meet GAP’s new standards for animal welfare."Our breed, the Pioneer, is selectively bred from heritage line chickens, growing slower than conventional birds, resulting in a robust chicken with better gut health,” states Matthew Wadiak, Cooks Venture CEO and founder. “This is the culmination of over 12 years of research with heritage lines, to breed a better chicken without the disorders associated with 90% of chicken in America while prioritizing health and flavor...”
Better for the animals. Better for the planet. Better for you.