I guess the price is up to were you live. Here chicks go for $3 straight run and $4chicks. Unless of course you have Heritage breeder birds.
They seem to go for between $4 and $8 around here. It does seem like a lot. I paid $5 for mine. Maybe I will reduce the price today. I am going to hold off on putting any more in the incubator for a while until I sell some of these.