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I would imagine he wants the company to take back the WRONG ITEM the employee sold him and make it right by giving him the CORRECT ITEM in replacement. What makes you think he was trying to "ruin" an employee's life? Where in his post did you get THAT idea from? I would imagine he wants the company to know what happened so that the company can appropriately train their employees to NOT SELL FLAMMABLE ITEMS AS WELDING APRONS!!! Perhaps the OP was trying to make it clear to the company that they would be grossly liable if they do not take corrective action because next time, someone might be a lot more than just scared out of their wits! An older person with somewhat slower reflexes might get seriously burned or hurt and not have the positive outcome that the original poster had.
Where did you get that the OP was trying to ruin anyone's life or get anyone in trouble of any kind, get anyone fired, or get a settlement? If I were the OP, I would also be frustrated that the company does not seem too overly concerned that THEIR lack of ability to appropriately train THEIR employees could get someone hurt.
As for your second paragraph, I think that's the point the OP was making.
Personally, if making phone calls did not create the desired outcome, I would certainly write letters to the company you purchased from and cc them to the Better Business Bureau and/or any agencies in your area that you can find which govern sales of unsafe merchandise. Taking care of things appropriately in writing often will get you the desired result that a phone call will not get you.