Drake peepee problem

[warsawffagurl]

Okay
so today i noticed my drake was acting weird.
I flipped him over and his penis was out.
He could not get it to go back in.
It's swollen and purple.
I dont know what to do. I know this can't be comfortable for him.
I have no idea how this happened.
Here's a picture:

Can you guys help me?
what should i do??

 

[Buck Creek Chickens]

that a new one to me, what about a cool wash cloth/rag or don't get up set, hemorrhoid meds might take the swelling down.