Absolutely no on the heat lamp! Heat is not necessary. Believe it or not, chickens are much more comfortable in freezing cold than sweltering hot. They have remarkable physiological features that enable them to cope exceedingly well with very cold temps. I doubt it will get so cold in Iowa that your chickens will even come close to being challenged by the cold.
I looked at the enlargement of your photo, and I see no sign of frost bite. If there is any that I'm not seeing in the photo, it's very superficial. Sometimes roosters get tiny black spots on their combs, and I've found they respond well to being painted with Blu-kote. I can't tell you want they are, but Blu-kote has always made them go away when my roosters get them.
Unventilated high winter humidity is more responsible for frostbite than mere freezing temps. That and cold drafts directly hitting the chickens as they roost.