It was a sporting try, and we may have broken the record for people online during a Saturday.
I didn't want to say anything earlier, but in my opinion you guys should leverage what you already know works. Example: I don't think we've ever broken the online record on a Saturday. I do know that we broke the record last Sunday around 6:00 (PST) and then Monday at 6:51 pm (PST).
So, knowing that you'd probably be best off trying to break the record around those times on those days.