@The Moonshiner you're right. I didn't anticipate it taking this turn. To me the general subject matter was rather obvious, I didn't see it going off on a tangent about people that kept chickens as pets since it was about BREEDING AND SHOWING APA POULTRY.
I tried to edit the original post but couldn't. So, here's hoping we can get back on track over here in the Exhibition, Genetics, and Breeding to the SOP forum.
What are we as a collective group of serious poultry enthusiasts going to do to encourage the survival of key breeds with waning popularity?
I actually think that the non breeding keepers and hobby breeders are perfectly fine. I think they can add to the conversation not detract from it. Sure, plenty want a fancy chicken rather than a utility chicken but an eye for beauty and fancy and mystique isn't new. I mean, people complain about dog breeds yet the first known written breed standard was for the pekingese of all things over 2000 years ago, the most wretched dog I can think of, whose original standard actually called for it's legs to be so deformed and short that it couldn't walk very far. That didn't stop countless useful breeds of dogs from being developed in the following millennia. This isn't new. Not even in chickens. The
Onangadori was developed in the 1600s. Even the Ayam Cemani is cited to have been first described as being developed in the early 1900's. The Polish was developed and standardized in the 1500s. Fancy chickens kept for their looks only or looks AND utility have always had a presence.
I think the solution to this particular problem is actually to flip it around and utilize those breeders and fanciers who like the mystique of chickens and go in for those crazy breeds much like the Buckeyes have. If the Buckeyes can market themselves, if the Bresse can market themselves, why can't the Rhode Island Red, the New Hampshire, the Brown Leghorn, the Barred Rock, etc? This seems like a marketing issue as much as anything else.
These sorts of critical foundational breeds have strange reputations on the market. They're all hatchery stock so they're not what they SHOULD be, or they're nowhere near as nice as people say in the ways they say. And those are fair complaints! The difference between hatchery birds and really nice heritage bred varieties are drastic. They've got wildly varied personalities and they're seen as "that normal bird". It almost feels like other than being "red" or "barred" or "medium body weight or "skinny" they almost have no breed standard at all in the public eye. Which is, of course, the problem right? I would hazard that most can't tell a hatcher rhode island from a hatchery new hamshire. (My partner, who lives with and helps me with my birds, thought they were about the same breed made for the same purpose just a marketing scheme like cherry eggers and red sex links and red stars and ISA browns all being about the same.)
But I really believe the solution here is marketing. If you can't beat em, Join em! And to a tiny degree, the hatcheries know it too. Have you seen Meyers new "
heritage barred rocks"? Rumor has it they're closer to breed standard. Certainly the pictures show an effort towards that compared to the photos in their "barred plymouth rock chicks" or "started pullets" of the same. They're betting on the same horse I am - that the future is in labeling.
If, as breeders, we can build a reputation for the "REAL" heritage breed, not those phonies you get from back yard mutts and hatcheries, we could be successful. Think about it - the good quality versions of these birds have so much going on for them. Robust sizes, good livability, refined personalities, good health, consistent production, hardiness, beauty, the sheen and length on the feathers, the arc of the back, the hold of the tail....
Heck, isn't that how these breeds took off in the first place? Everyone marveled at these breed for these traits back in the day. A little digging shows that these breeds were mythologized in their advertisements even back then!
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Every good breeder for these birds should have a page espousing the value of the REAL heritage chicken right off the bat, mythologizing and emphasizing the good qualities of a well bred heritage stock, ESPECIALLY in comparison to back yard mixes and low quality hatchery birds. These pages should feature beautiful chickens with cascading feathers glowing in the sun and standing tall on the show platform. They should be getting pinned on pintrest, shared on instagram, groups on facebook should be made to show what real quality birds look like and emphasize the differences, they should be dramatized and presented with clear information about the traits of a Proper, True, REAL heritage breed. (And watch out for all the low quality impostors out there, they won't be anywhere near the same... Which is a true fact!)
I really think this is the future of these breeds and their best hope. It lets the fanciers, the backyard keepers, the people seeking eye candy poultry and fancy WANT those important breeds in the quality they should be kept in. It funnels money to the breeders that really put effort into the breeds. It's a good chunk of why some breeds have become massively popular and some have stagnated even in history. And I think it's important for promoting the birds we have today in their best form.