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OK...where to start?
I'm at LEAST as frustrated as you are with this. Prior to getting chickens I was paying $5 a dozen at Raley's (grocery store, Carson City, NV) for organic free range eggs. Whole Foods (2 hours rt away) sometimes has deals, but never below $3.50 a dozen.
ALL of the eggs on the local craigslist ($3 a doz) and at the feed store are NOT organic...so I 'thought' I saw a niche.
And have raised mine organic, which I have to tell you, is costing me more money than I care to even compute at this point.
I put 2-3 ads up a week. From those ads, I've sold maybe 4 dozen. Ironically, I joined a buying club to buy organic grains in sort of bulk from unfi.com and the other people in the buying club have been my saving grace: they ordered 12 dozen today. Which of course, I didn't have because--
--are ya sitting down?
---I just gave away13 DOZEN for FREE last week! All told since they started laying in late May I've given away more than 40 dozen eggs for free.
One person has purchased eggs from all those freebies, and I think it's just because I have a part time (4 hours a week) job at her office, to be truthful.
So. I think maybe the way to go is go print up a really "pretty" ad that says something like:
"Are you hungry for arsenic, pesticides, petroleum products and other icky things? Then please DON'T buy my organic eggs! Because here's a pic of the labels from what goes into my chickens, combined with free ranging, homemade organic yogurt, and homegrown organic veggies. And here's a pic of what comes out of them. Because between you and me...pesticides and other icky stuff is not something I associate with breakfast food."
Then maybe a blurb on battery hens (how they're tortured) and the health benefits of free range eggs (lower in cholesterol, etc).
But, I'm a newbie. And if your Manchester is in England...well, no idea at all about marketing over there.
So...I feel your pain. Luckily I love my chickens, and am willing to give it to this time next year to make it work. But...it ain't easy.
One thing I have figured out, and again not sure if it applies in England: if you really have a surplus, and don't feel like feeding them to critters or back to the girls, you can donate them to a local nonprofit, which will at least give you a tax writeoff.
And good karma.
Best of luck. If you ever figure out some great marketing tips please pm me...I'm always open to suggestions.