All modern factory-made incubators use a simple heating wire/element in some form of coil/spring. Normally the wire would be nichrome resistance wire. Small table-top machines would use an element of around 200-300W. Large cabinet machines would use something like 500-1000W elements.
The elements are FAR more powerful (higher watts) than are needed to keep the right temperature but they are needed to get the machine up to temperature quickly after the door is opened, or from cold. Most incubators, even quite large cabinet machines actually run at 50-100W and in any well insulated machine most of that power is used/lost due to ventilation, not conduction through the incubator walls.
In a few machines, the wire is encased inside a tube or sheet/plate, but the actual element is the same - nichrome wire.