One good tap on the beak and I bet he will start seeing it your way!
@416bigbore, now there's a thought. I hadn't heard of tapping on his beak. I've tried: "pecking" back with my fingers, pulling his hackle feathers, holding him down. I've never done the "carry him around under my arm" thing because he is fast and squirmy, and I'm afraid I might drop him.
I don't free range -- too many predators -- so the only reason I have him is to perpetuate my flock, should I need/want to.