I think the more you educate people about the quality of FRESH eggs verses store bought and tell them all the wonderful benifits,they will buy from you no matter the cost.To me, if there is a family that buys from me all the time I give them a lower cost just for being loyal customers.I really just want to cover my feed and supplies costs and as long as I'm doing that I'm not worried about the profit.I just love raising my own food is all.