I just remembered another thread about selling eggs and how people were saying that those selling for under 2.00 should up their prices...for one, it costs twice that for brown "farm" eggs at the store here and those aren't free ranged or organic. They don't taste nearly as good either imho.
Also, there is perceived value to consider. As silly as it is, a surprising number of people can't get past $ as a measure of value/worth. If your eggs are healthier and tastier than the store eggs at half the price, for those people the store eggs would be superior in their mind.
Don't forget the extra labor and expense you have vs the big egg factories with 100,000 chickens stuffed in cages too small to turn around in and conveyor belts feeding the hens and collecting eggs. Those guys are producing $1+ eggs. It seems silly to me to think our eggs are not worth more. A simple taste test proved to me long ago that our eggs blow those away for taste.