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For the most part I agree, but in this region I am seeing more informed people all the time searching for farm direct and willing to pay a realistic price to get it. On the other side of the equation I also see people moving from the city and then screaming about normal farm activities that go on around them.
What do they expect when moving to a rural AG area?
Doesn't help when the health departments get into the media and scare people to death about manure, animals, etc....
There in lies the problem. A realistic price is what the market will bear and not what the consumer wants to pay for it. After all the producer has a right (obligation) to make a living. NONE of us go to our employers and say "Hey boss, you can cut my salary because I can live on less or save less." If you want food raised a certain way, you pay for it regardless of price otherwise you are just another hypocrit saying one thing and doing another. If the profit margins are good and consistent, others will join in and lower the costs. Those that raise the food in an alternative way need to understand how to market, sell value and not try to compete w/commercial ag as we are VERY EFFICIENT. We in 2010 ag raise 160+ bu/acre field corn while organic is lucky if they hit 100 and average close to 50 bu/acre. So organic corn needs to be 4X higher to compete--that doesn't even get into the extra labor/costs (seed is higher, fertilizer is higher, etc.) organic has.
Thats what makes niche marketing so much fun!!!!! I agree that marketing skills are essential. You wear all the hats when producing for small select markets and develop relationships with the end user that don't exist with huge operations. It is a totally different world and form of agriculture operation.
For the most part I agree, but in this region I am seeing more informed people all the time searching for farm direct and willing to pay a realistic price to get it. On the other side of the equation I also see people moving from the city and then screaming about normal farm activities that go on around them.

Doesn't help when the health departments get into the media and scare people to death about manure, animals, etc....
There in lies the problem. A realistic price is what the market will bear and not what the consumer wants to pay for it. After all the producer has a right (obligation) to make a living. NONE of us go to our employers and say "Hey boss, you can cut my salary because I can live on less or save less." If you want food raised a certain way, you pay for it regardless of price otherwise you are just another hypocrit saying one thing and doing another. If the profit margins are good and consistent, others will join in and lower the costs. Those that raise the food in an alternative way need to understand how to market, sell value and not try to compete w/commercial ag as we are VERY EFFICIENT. We in 2010 ag raise 160+ bu/acre field corn while organic is lucky if they hit 100 and average close to 50 bu/acre. So organic corn needs to be 4X higher to compete--that doesn't even get into the extra labor/costs (seed is higher, fertilizer is higher, etc.) organic has.
Thats what makes niche marketing so much fun!!!!! I agree that marketing skills are essential. You wear all the hats when producing for small select markets and develop relationships with the end user that don't exist with huge operations. It is a totally different world and form of agriculture operation.