I checked out the website, and the feed looks impressive. The only ingredient I wonder about is the DE. With so much controversy about the stuff, I wonder the reasoning behind adding it. They should also have more info regarding the type of DE they use.
However, I do know that some people add certain type of food grade DE to their chicken feed once they get it home, so I guess for those people it saves a step.
I'm still feeding my first batch of chicks starter, so I am really weighing different feed options. I would like a higher than 16% soy free layer feed when the girls get close to point of lay. As I said though, the feed looks impressive.