others can answer this better, but recommendations I've seen that I'm going to follow myself, is to have the fan blowing past the light bulb and then across whatever moisture/water you use, since the usual problem is not enough moisture ... warm air holds more ...
from a "flow" standpoint, I'd set the fan so it sends the air more or less "around" the incubator in a circular pattern .. kinda down one side so the air returning comes back the other side ...
I salvaged one fan-plus-power supply, and one additional fan, from an old computer .. I thought I might use one at each end, with the power supply probably adding to the warmth of the bator, since I'll be running this in a 55* basement .. may enclose the whole thing in a curtained-off section so the heat source doesn't have to work so hard ...
or I may build several incubators/hatchers since I wound up with quite a few styrofoam coolers along with the two plastic-over-styrofoam larger coolers which are no longer usable "as coolers" because of various damage
however, this is sort of the blind leading the blind, as I am only parroting what I've read ... no experience yet
C