I pay $14 for a 50# bag which is likely fresher, and is much higher protein (24%). It is not full of buzz words and feel good ingredients. What it is full of is grains, legumes, nuts/seeds, and a few other things which, when combined and crushed into crumbles, makes a nutritionally complete feed for my birds. Its so high protein, in fact, i thin it out with an $11 bag of "layer" feed from the same mill, and an end product at 20% protein. Makes for a feed that's ultimately higher in calcium than is good for my Roos (about 2.3-2.5%), but most won't make it past 20 weeks, and none make it past 20 months. That's a risk I will take at $0.25/lb with my flock.