Yes, this person was selling them as 0%. There were others who were just as miffed, someone posted another ad RE their ad title and said the same thing. If they were being SOLD for hatching, I would live and let live, but this was the selling point for the consumption of these eggs and that was just a bold face lie. They have since reposted for the same price but didn't mention anything about Cholesterol.
I sold eggs to a woman who saw that same ad and she was po'd because they were gauging based on false pretenses. I emailed the person who called them out on the carpet and she was angry because she could just picture some old lady needing to reduce her cholesterol and coming across that add.
I admit I was probably over the top, but when you could potentially harm someone with such false advertising, that's when it gets personal for me.