No, I am not joking. Almost none of American households give a whit about showing dogs. Any healthy happy dog has equal value as a pet as any other dog, regardless of breed, color, size, shape, activity level. Show people make bank on their litters. They claim "loss" because the write off motor homes, travel, clothing, feed, kennels, vet, phone, fax, a third of their house, etc...
If you just limited them to $ in, from selling puppies, against $ out, from food and vaccinations and vet costs, they would come out as making a HUGE profit on thier puppies. Not all, but some. I dated a guy that bred/showed German Shorthair Pointers. Travelled all over the country, had the top rated dogs in the nation five years running, won at Westminster. Lemme tell you, he KILLED when he sold a litter, and got very high stud fees for his males. $1-2k per breeding. His best dog was still fathering litters at seventeen years old. You do the math. The ladies had litters as big as eight to fouteen per litter. They were all carefully placed in the best homes possible. He was a responsible breeder. He made a LOT of money. That doesn't even count what he made as a professional handler. Plus he had his full time job. He did okay with the dog thing. Truth is, to the pet owners, it didn't matter one bit how many dogs trotted around and came home with plaques, won futurities, sired champions. All they cared is that they thought their dog was pretty, and they were a joy to live with. You can get the exact same thing with unregistered, and/or mixed breed dogs.