He's a journalist who to date, has spent his career arguing for greater political engagement in the control of emerging technology and the regulation of capital. He was responding to a thorough and detailed analysis of AI and data called Surveillance Capitalism by Shoshana Zuboff (which the bookclub read a couple of years ago). All he had to offer was angry divisiveness and trite victim blaming, eg, he mentioned flat earthers on p1 and then he failed to connect it to his overall theme (no wonder, because it's irrelevant), so I assume he was slyly congratulating his readers on being clever enough to believe the Earth is not flat (ie not very clever at all) and smug enough to appreciate his congratulations. Ridiculous.
Anyway, this month's book is a perfect companion to his book because it's a demonstration of how to write strong arguments instead of ranting.