It's a very difficult problem to tackle. Here on BYC a start could be made by the Educators in theory but they become part of the industry by default. An Educator that writes don't buy hatchery stock, don't feed commercial feed, don't deal with untested and untried breeders won't last long.
Perhaps one could be supported by reputable breeders and teach on the genetics and feed. You would court chicken owners who have experienced short lifetimes for their beloved pets. I wonder what a business plan would need to look like?