imo the organic stuff is overated. esp some of the veggies i see at local markets, they all seem to have a look to them thats a bit off. enough on that, i think that the best way is to buy localy grown goodies, as you get a real sense of where your food is and how its produced, anyone can go to the grocery store and buy "organic" or even conventional, but many people really don't realize all the work envolved in its production. becoming certified organic is a huge undertaking as there are some strict rules that need to be followed. imo a real pain in the butt. i market my eggs as "farm fresh eggs from free-ranging hillbilly hens". i guess its a catchy ploy? i just started in the egg market and only have about 4 customers. they mostly all want the freshest product and also know that the hens are well cared for, and not on some "factory" farm.