danceswithronin
Crowing
I have no clue with prices which is why i started this thread. But hey, like someone else said, start high you can always lower your prices. I know me personally, i WOULD pay those prices if you had what i wanted. You're talking to a woman who paid big bucks for a special kind of hermit crab to have shipped in from Florida and dart frogs from Canada hahaha
This is the way I see it. Obviously if someone is just buying some barnyard mutts they would not be wanting to pay a lot of money (and neither would I) but if you've got rare stock that isn't readily available, you can basically charge what you want and you'll eventually find someone to pay it. Got white and buff hatchery grade silkies? You won't be able to sell for too much, they're pretty common. But got some weirder colors like splash, partridge, or cuckoo? You can sell them $20 apiece easy, because people can't get those colors from a hatchery and lots of folks are too impatient or squeamish to incubate.
The people who usually pay $2-3 a chick at the flea market and have no idea what a bielefelder even is are not my core market demographic, lol. So if they want to turn their nose up and be like, "That's highway robbery for chickens! I'll give you $20 for the whole lot!" they don't have to buy them. Someone else will.

I think a few draws for small batch local sales for people is that a) they don't have to worry about shipping transit deaths, b) you don't have to worry about shipping costs, and c) there's no order minimum for chicks. That gives a home breeder some advantages over a hatchery. You can also take special orders if people are willing to pay you to hatch out a particular breed.