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I don't agree, muell. I think if you ignore a rooster's attack, then he still sees you as a lower on the pecking order, and that is dangerous. Pryor's training works on dogs, but I wouldn't try it on a rooster. They need to know their place, they are extremely dangerous.
The also use her technique on dolphins and other marine mammals, which can also be aggressive.  I'm just sayin' it worked for me and since I've done it I haven't had a problem with my problem rooster.  I think it basically established a working relationship between us - i.e. that I am not going to bother him and him bothering me isn't going to accomplish anything.
Here is the thing, if kids are involved none of this is even an option. The rooster goes. Too many people forget that roosters are not "really" pets, they are livestock and will act as such. Trying to rehabilitate or train any livestock is risky, as is dolphins, lions etc.
sure some people do it but is it still safe? We have all seen that story go bad where the owner or trainer of some supposedly tame animal attacks them.
Alot of these problem roosters are because people handle them too much when they are young, when you do that they don't know their place.
Its also said they will think of you as below them, if you are doing to them what the hens normally do.
Hens will preen and fuss over the roosters, they also know their place. If you do the same you can expect to be challenged when you step over "his" boundries.
If you fawn all over a rooster from the get go then he interpets that behavior as you being beneath him as you are treating him like a king. Then when he acts like king of the roost and puts you in your place everyone wants to know what happened to their little baby who use to snuggle in their sweater or ride on their shoulder.
They need to be raised as you expect them to behave. If you want to be the boss then act like it from the get go, your rooster is their for a reason, he works for you so don't confuse him with hugs and kisses.
Beating them with a stick when they get out of line is not only antagonizing to them but its confusing as well. 
Don't send mixed messages.
If you fawn all over your rooster and pick him up you are making him look bad in front of his hens, he is going to turn on you for that in order to show you who is boss.
The roosters that I have now were never coddled, they were cared for but not given tons of attention like the hens and picked up and walked around with.
They are livestock and I am a human being. 
I am their boss, their caretaker and they know better than to bite the hand that feeds them.
They know their place and act like gentlemen.