If the point is to make a dent into the horrible factory farmed chicken meat industry, I'm all for it. It's not going to replace all meat. But if it cuts back on the cruelty that happens in those factory farms, then good. Chickens crammed so tight they can't move, with bed sores, boiled alive because nobody cares enough to kill them first before scalding, it's just ridiculous what happens to them. Small-scale humane farms and backyard flocks can't replace all of that, there's just too much demand. Not everybody can afford the higher price of "real meat", and poor people gotta eat, too. If at least some of the mass produced meat can be produced this way and lead to fewer birds suffering the factory process, so that McDonald's can keep cheap chicken on their menu, then I don't care.