I don't know what the norm is for selling chicks, but have you tried some of the selling points? Silkies have a few different needs like warmth requirements and vitamin problems (sometimes need B2). Your selling points could be: Known breed for great brooders, and smaller so you can have more. The first time I bought a Silkie (just started with chickens) I had no clue what they were. The breeder had one that was about a month old that wasn't selling. She told me that that one was a great breed for brooding and a broody is better and easier then incubating. I was sold on the spot and have since gone back to her for a few more. Another thing you can do is keep a few pictures of full grown ones around to show to customers. They are pretty to most females and kids and would be great selling points.