I dry-brine turkey, which helps keep it juicy with crispy skin, and can also be done with chickens. (Brining involves adding salt a day or more to the bird which somehow automagically keeps the bird juicy, especially the breast.)
I don't know that it's worth actual brining for roasting a chicken, but what I find great is that the herb mixture is added to olive oil or to butter and rubbed under the skin of the breast and legs, making it somewhat self-basting. So flavorful!
Here's the mix I use. I skipped the garlic and lemon, because I have found that they sometimes bring a bitter vibe.
If not brining, cut the kosher salt from 3 Tbsp down to 1/2 or 1 Tbsp. Don't use table salt; the added iodine throws the flavor off. As these amounts are for a turkey, I'd probably reduce the whole thing to 1/2 or even 1/3 the original amounts. (For birds injected with a salt-water solution, cut the salt in half.) (Sorry about the vaguely contradictory math.)
Anyway, getting that oil/fat mixture with herbs
under the skin is what really sends the flavor.
https://www.simplyrecipes.com/recipes/how_to_dry_brine_and_roast_a_turkey/
Edit to add: and oh yes, the world will continue to revolve around the sun if you use dried herbs. If you do that, use half the amount called for with fresh herbs. Sorry, more maffs...