I still think that solar-electric is not the way to go for heating in a coop. You are much better off doing a solar water heater to heat a large container (55G drum). Then insulate the drum, and pipe that hot water where you need it. Now you just need a few watts of solat-electric to run the pumps. Solar hot water heating is much more efficient than solar electric; collector is more efficient, no losses converting electricity back to chemical (battery) and then back to electricity when you need lights/heaters.
People have built solar water heat collectors from pex tubing, copper tubing, old refrigerator coils, car radiators, plastic corrugated sheets (signboard). I'm planning to build a solar collector for my chicken coop from an old car radiator... cause I have a few of them kicking around. A small-ish solar panel setup (20w max), and a deepcycle battery.
You can go as simple or as complicated as you want...
-a really simple setup would have you place the storage tank above the collector, and use thermo-syphon to move the water. Downside to this is you need a checkvalve inline to prevent reverse thermosyphon when it's cold out (the collector will radiate heat). Also means you have to use anti-freeze in the system.
-slightly more complicated... solar collector, storage tank, 12v pump, solar-electric panel sufficient enough to run the pump... sun shines on the PV panel, generates enough electricity to run the pump, pumping water through the collector to heat the water in the storage tank. Only runs when the sun shines... shuts off at the slightest bit of cloud cover.
-more complicated... solar collector, storage tank, 12v pump, solar-electric panel sufficient enough to run the pump, battery, thermostat controller... PV panel keeps the battery charged, solar collector and storage tank have temperature sensors connected to a 'differential thermostat'. That thermostat controls the pump. When the sun shines, it warms the collector... when the collector is warmer than the storage tank, the pump kicks on and pushes cold water through the solar collector to heat it. Pump will keep running if a cloud passes by (collector is still warm). DIY plans for differential thermostats can be found online, or purchased online... $30-$50 for a kit. This setup ensures that if you've got a sunny day, but a hot tank full of water, that the pump won't run and pump HOT water into a WARM collector... losing you heat.