This is why labels are misleading. Everything gets an E number, including 'trad' 'simple' 'real' foods like salt and sugar. I think its introduction was a highly successful confusion marketing ploy by the food industry so that we don't just leave things with E numbers, because they're everywhere, and none of us can remember which are the very, very good ones and which are the very, very bad ones, never mind all the ones in between.But then it gets complicated. E334 for example is an additive. It is Tartaric Acid.
And then there's the issue of whether or not the label is accurate, assuming it was not designed to deceive in the first place. This from a recent news item here: "inspectors found that nine in 10 out of 61 products - including 13 dairy alternatives and 48 meat alternatives - marked as vegan contained inaccuracies in labelling and nutritional information.
John Herriman, the chief executive of the Chartered Trading Standards Institute (CTSI), said: “The lack of legal definition could be exploited by unethical food businesses claiming foods are as vegan, when in fact they contain animal-derived products. Perhaps of greater concern is that this ambiguity can have disastrous and sometimes tragic consequences for those with allergies to animal-derived products, like milk and eggs. We are aware that people have sadly lost their lives because of this and are therefore calling for more clarity on what can and can’t legally be described as vegan and plant-based food.”
And then there's the issue of inadequate laws and definitions: "Recent polling has discovered the widespread belief that something marketed as vegan is free from animal-derived ingredients. The CTSI surveyed 2,000 people, finding that 76% believed this to be so.
But there is currently no legal definition for vegan food, allowing firms to market their products as being so even if they contain dairy or egg. And there is no threshold requirement for animal-derived products in the UK or the EU, unlike the prerequisite for trace amounts of gluten."
I definitely fall into that 76% percent. One wonders what 'vegan' is supposed to mean on a food item if NOT that it contains no animal-derived ingredients. Suggestions anyone?