I think the major issue is that new chicken owners are the ones likely to get confused and turn to google. Which brings up in the first few links the chicken chick website. All my point was is that someone claiming to be an expert, and getting paid to do a chicken blog, shouldn't be so flimsy with the terms. People who have owned chickens for lengthly periods of time maybe won't get confused but it was that experience that got us to this point. I actually don't know anyone in the chicken community that refers to coccidiosis as cocci. We must run with different flocks (despite living so close together). In my line of work we refer to the infection as exactly what it is. I would get in major troubles if I wrote on a results sheet that a pet just had "cocci" if I was referring to coccidia. One's treated with antibiotics, the other with a coccidiostat. Could spell a lot of trouble for the patient. I'm still working on the article I'm going to post but it's coming. To me, it is very important to get technical on these kinds of things.
I couldn't agree with you more... Well said and I look forward to seeing your article. My biggest pet peeve is the dosing advice that I have seen posted or published on forums, wesites, blogs, etc., but that's a needs to be in a thread on it's own, lol.

-Kathy