I found the article interesting and was delighted (no pun intended) to see an article about the use of artificial lighting in poultry on BYC's homepage at this time of the year.
And while I found it a good discussion opener, I also found the article incomplete and not entirely satisfying due to some over simplicity (probably for purpose of brevity) and lack of balance (unfortunately with the appearance of self-service...it read as more as an ad than an educational piece or topic opener...which is likely what its purpose was...however I would have been more impressed with the sponsor and less disappointed in the article had a little more effort and balance been shown.)
It is a scientific fact that artificial lighting can and will extend laying in chickens during the light starved winter months. However, whether this is wise or not is still debatable from what I have read, and I would enjoy a more in depth article that does more than simply extol the virtues of lighting but also explains the factual negative effects to help the chicken owner make a more informed decision. (While I am no expert in this subject, I already know that ag research has shown it is best to slowly extend the light by 15 minutes per week and that over-lighted hens can become nervous, cannibalistic, feather pickers, egg eaters, and have poor-quality eggs.*)
I must confess the article's rebuttal of those who desire "natural" by equating natural only to an equatorial jungle fowl seemed poor logic and a simplistic answer to those who desire natural health. One would have to study how healthy and hardy those supposed original jungle fowl were in their 12-hour jungle condition vs. domesticated fowl living equally natural at more northern latitudes taking in consideration all the temperature differences, feed availability differences, and other environmental pressures. Healthy and "natural" are not one and the same as anyone who has spent any extended time in "natural" circumstances in nature will attest.
While I do not complain that sponsors have a voice, I would enjoy seeing more thorough and thoughtful articles no matter what the source. If it is meant to be an ad, then let it be placed as such...not cloaked as an educational piece.
Thank you for your efforts to provide information and education to BYC.
Lady of McCamley
*
http://umaine.edu/publications/2227e/
http://www.thepoultrysite.com/publications/1/egg-quality-handbook/20/bodychecked-eggs