Cyn, I spent many years in the horse show ring, and believe me, I know what you mean. Poultry showing is different. That is one of the things I love about poultry shows.
First, the tags on the pens only list the breed, age, gender of the bird and an exhibitor number. The numbers are assigned as by-mail entries come in. The judges are APA/ABA certified and different judges are assigned to different classes. The exhibitors and spectators are not allowed on the aisle that the judge and his/her clerk are working but if you are quiet and do not disturb the judge, you can lurk an aisle away and listen carefully to his comments on your birds.
There is great pride and little reward for having consistent winners, that takes lots of work on your part, but very little money. It's not like the people with the most money have the advantage, anyone can breed up good birds and on no more money than you spend on your own birds. The most knowledgeable and experienced breeders are respected by the other breeders and are almost always willing to offer free advice, tips, guidance, and even birds. I saw breeders selling their show birds to other breeders because the bird had strengths that the other breeder needed in his own birds. I say several "old timers" give some of their best birds to youth exhibitors and I was even given a pair of Grey call ducks because I was admiring them and said that my son would love them. She just said 'here, take them!'
I have been urged to bring birds to show so that I can get some advice and guidance from some experts. I have had lots of support and encouragement from judges, breeders, and other beginners. It is a community that supports and enjoys the company of it's members, regardless of their current level of knowledge or experience, and with no regard for their income level. There are some real characters that are known and respected by everyone. I was asking a question of a newly acquainted breeder and he directed me to another breeder who was well versed in that topic. He said you can't miss him, he is about 5"7", round, and will be wearing overall and a plaid flannel shirt. He has a long flowing salt and pepper beard and sometimes wears a felt hat. Hummmmm. Sure enough, I saw him standing talking to a couple of men on one of the aisles and I introduced myself. When I asked my question, he looked confused then laughed. He said, "You are looking for (first name) aren't you?" Evidently, there were two men that matched that description, from different states, with different breeds, and they both knew of the reputation of the other one!!
Remember that in poultry, you show your LINE of birds, not individuals. You should be able to grab any of your flock and bring them and do equally well with that one as with any other you have. Of course, people do pick and choose what they bring, but you don't see the same birds at the shows year after year. You see the best of that year's chicks.
It really is cool. There is usually a night when everybody has a meal together and everyone is welcome and everyone is talking and laughing and having a great time.