I just like that its a blue egg laying breed that isn't an aracauna (don't want to deal with lethal gene) or ameracauna (I've raised them, like them ok, but would like to try something else). I have always sold eggs to offset feed bill and even though I don't care about egg color occasionally a customer will.
Plus they're intriguing because of all these weird breeds people are importing they are one of the only ones that has actually stated and is working on APA acceptance, which is of utmost importance to me.
Edit: oh and I love the hens coloration, reminds me of my Crele OEG, but softer, I used to raise and I loved that color on the females.