I'm pretty sure he doesn't mean 35*C. Once you're over 20*C (70*F) the embryos start developing and you start getting deaths. "Room temperature" is only OK if your room is 65 or under. I think that's a lot more common in the UK than it is in the US during the summer! In the US, once your room temp goes over 65 - which for a lot of us is year-round and for almost everybody is during the summer - you're looking at a need to either store them in some cooler place or bite the bullet and put them in the fridge. All the wine fridges that people buy to make incubators might actually do better intact, as storage chillers.
His other advice - well, I know you love the magazine, but pointy-end-up is just plain wrong. And tilting versus turning (that is, where tilting equals one end staying in the same place and the other end moving, whereas in turning both ends move) has actually been studied and shown to fail. You can't use lukewarm water because that actually forces bacteria into the egg.
I do totally agree that you need to start with a really clean incubator, so he's got one.
I think that of course everybody needs to tweak any process. But I hate to have people using that as the answer to everything. When it comes to stuff like bacteria and eggs, it's not just one study - it's fifty or sixty or seventy studies, going back decades, rooms and rooms of people saying "Didn't work for me," "Me neither," "Nope, we tried it and it failed," "Yeah, we had the same result," and so me standing up and saying "Oh, those are just STUDIES, nobody can trust STUDIES," seems kind of counterproductive to me. Why either reinvent the wheel or throw myself off the cliff because I refuse to believe that wheels exist?