Well I ordered some online and I'm starting my own trial....they look very much the same and I'm using the Mazuri only on the MW turkeys. The Ultra Kibble with the other turkeys and the chickens I have 1 pen I will stay feeding my regular way. Right away less mess though it has taken the birds a week to eat the Ultra at the same rate as the whole grains they did at first leave them in the feeder. Resolution has given me some suggestions that after Thanksgiving I'll be using and I'll be working on getting my breeding birds to eat a bit more. I have the forage cakes too but need to fix up the feeding station before I leave those out I do have one baby cake in with my babies and they are just testing it I was worried it would just disappear. For anyone thinking about just using the forage cakes they are about 1/3 of the size of a Purina forage block but my birds take forever to eat those. So far I wish I could find the Ultra Kibble local the shipping even with a discount was high but a little goes a long ways so per pound it's cheaper than any feed I can get that's 24% and it is 43%.