I have been self employed for 14 years, my wife and I own and run 2 small non farming businesses, being a small business owner I run everything like a business, I know exactly where the money goes, I am constantly keeping profit and loss tallys in my head, you have to.
When I decided to have chickens and sell chicken eggs I thought of the 2 roads I could travel.
Road 1: Edible eggs, people stop by and buy a dozen or two for 2-3 bucks, not a bad way to pay for feed.
Road 2: Develop a flock of chickens that you can breed, instead of selling the eggs for 2-3 bucks a dozen you are now in the 15-25 bucks a dozen range, you could also hatch out the chicks and sell them for market price which is 36-48 bucks a dozen.
I decided to follow road 2. So I collected and culled a select flock of birds, selecting only the best for the breeding flock, then did some test hatches for fertility and then developed a website and found out about several farmer's auctions and placed may adds on craigslist to sell the eggs/chicks. Ok so now I have 37 hens and 7 roosters, now what? Slowly at first the orders started trickling in, the website was working, the craigslist was working. The orders came in at a quickened pace and I had to start back ordering and keeping long lists. Slowly everything worked out, I bought a second sportsman incubator and a hatcher and am currently working on my hatch rate, as of now all of the eggs my hens can produce are sold out until mid May and orders are still coming in. In 3 years the chickens have paid for themselves, their food, their coop, the fencing, the 2 sportsman incubators and hatcher, help around the coop, and so on and so on. I haven't had a farm fresh egg from my flock since mid February, I can't afford to, I buy them from my neighbor who sell em to me for $ 1.50 a dozen. I will hatch every egg I can get from my flock and sell them online and locally until they stop selling, which I don't see happening anytime soon.
Imagine how busy my incubators would be if I sold a bird that the hatcheries didn't have? Hmmm...
Peace,
Dave