I recently added a farmers market in my local town. I do on-farm sales and one other farmers market, and this new market is making me want stop supporting my local community. The customers keep saying my product is too expensive. I sell whole chickens for $3.50/lb. My average cost per bird is $8.50 (cost of chick + cost of feed + cost of processing/packaging), this assumes my time is worth $0. Average weight on my last batch was 5lbs in the package. I actually had someone tell me "I can get a cooked chicken at the supermarket for $5". Why do you shop at a farmers market if you aren't willing to support a farmer that cares about you?