As much as we may dislike the constant repetition, this EE/Ameraucana issue is likely never going to go away - especially if we don't take the time to explain it to them in a civilized and convincing manner. Every day somebody is being sold an Easter Egger bearing the name "Ameraucana". Those folks are entitled to an explanation about why we aren't welcoming them warmly and with open arms. By being short with them or even worse, ignoring them altogether, we do come off as a bunch of elitist snobs which I don't think does any of us any favours. Many of us were in the same boat not that long ago and somebody took the time to explain it to us.
Many of the folks that go to the expense and trouble to work with "purebreds" in any species look down their noses at the "mutts" and often object to the breed name being used when the stock isn't worthy. It isn't just Ameraucana folks. We just seem to be more publicly vocal about it. I agree with you, it is GREAT that we have this swanky name, Easter Eggers, to label our non-standard mutts. My egg customers are MUCH happier getting eggs from the EEs and Olive Eggers, and they love seeing all the pretty coloured birds running around the yard. The name "Ameraucana" doesn't mean a thing to them.